There are a number of myths and fallacies pertaining to email marketing that must to be cleared up before you start building your double optin list. These marketing misconceptions could present a serious complication as you start to market your business on the internet. So here are some of the myths and falacies that you could possibly have heard about email marketing.

1. Not a lot of people use email

Email marketing is one of the most cost-effective marketing applications precisely because practically everyone uses email. Almost everywhere you look, you notice email fields that must to be filled in with your email information before you can process a transaction or get the resources that you want. Practically everyone has an email address to keep in contact with friends and family and to get essential information.

2. Email marketing campaigns can offend a number of people

The not so secret way to overcome this dilemma is through double opt-in permission-based email marketing. As soon as you have a persons permission to send them related information, make sure that the information that you send is informative and on topic.

3. It’s useless to send email to each person on your permission based email list

The key to this predicament is to have a very discerning eye about who to email and who not to email. You can determine this by taking a look at your metrics. This really should show you which opt-in email list would probably give you the highest ROI or return on investment.